Mavic was founded in 1889, yes - eighteen hundred! - in France and today it is manufacturer of complete wheels, rims, components and computers for cycling.
As a true veteran of the bike industry Mavic (by the way an acronym for Manufacture d'Articles Vélocipédiques Idoux et Chanel) is not rusty at all, meanwhile Mavic is part of the Salomon concern and still you can find wheels and rims from Mavic at the bikes of the most professional cyclists. Both in road cycling and in mountainbike range the quality and precision of Mavic products is unquestionable. Recently Mavic also has its own line of clothing where special attention is paid to ergonomics and functionality.